Holography News Rebrands as Holography & Optical Technology News

7 February 2025 – Reconnaissance International – the leading global source of business intelligence on optical and digital security, authentication and traceability, personal ID, secure documents, banknotes and coins – is pleased to announce the rebranding of Holography News® (HN) as Holography & Optical Technology News® (HOT News), marking a significant step in aligning the publication with the evolving landscape of holography and optical technologies.

As it approaches its 40th year, HN has established itself as a trusted source for professionals in the holographic research, technology, commercialisation, and security applications sectors. It provides insights, analysis, and the latest advancements. The rebrand reflects the ongoing expansion of optical security technologies beyond traditional holography, embracing innovations in diffractive optics, photonics, nanotechnology, and immersive imaging solutions.

A name that reflects industry evolution

The decision to rename the publication was motivated by the increasing convergence of holography with broader optical technologies. Companies that once focused solely on holography have diversified their portfolios, incorporating advanced optical security solutions into their offerings. The new name, HOT News, reflects a commitment to covering foundational and emerging developments in the field.

The rebranding also aligns with the transformation of the International Hologram Manufacturers Association (IHMA) into the International Optical Technology Association (IOTA), further reinforcing the industry’s shift towards a broader optical security ecosystem.

Continuing a legacy of excellence

While the name changes, HOT News remains committed to delivering high-quality, well-researched content. The publication will continue focusing on document security, product authentication, and packaging innovations while expanding its scope to include new optical security applications, AR/VR technologies, diffractive optical elements, micro-optics, and nanostructures.

‘With holography at the heart of our publication, HOT News signals our commitment to exploring new frontiers in optical technology while maintaining our focus on security, authentication, and anticounterfeiting’, said Chander Jeena, Editor of HOT News.

A message of gratitude

As HOT News embarks on this new chapter, the team expresses its gratitude to founding editor Lewis T. Kontnik and his successors Ian Lancaster, Astrid Mitchell, Mark Deakes, Francis Tuffy, and Micaal Sidorov, as well as the dedicated readers who have supported the publication over the decades.

‘We believe a name should reflect identity and purpose,’ Chander added. ‘HOT News embodies our vision for the future and our commitment to delivering valuable insights to industry professionals worldwide’.